Some four million people in South
Sudan are likely to face critical food shortages next month, British aid
agencies have warned.
But the Disasters Emergency Committee says the cost of mounting an appeal to pay for aid might outweigh donations.
South Sudan's president has already warned of "one of worst famines ever".
More than a million people have fled their homes since fighting erupted between different factions of South Sudan's ruling party last December.
Thousands have now died in the conflict that started as a political dispute between South Sudan President Salva Kiir and Riek Machar, his sacked deputy, but escalated into ethnic violence.
The malnutrition rate has shot up since fighting broke out in
December
The Disasters Emergency Committee (DEC) - which brings together 13 UK charities to deal with international crises - says it currently has less than half of the money it needs to "prevent the growing food crisis in South Sudan from turning into a catastrophe".
"If the conflict in South Sudan continues, and more aid cannot be delivered, then by August it is likely that some localised areas of South Sudan will slip into famine," the DEC says in its report, citing international food crisis experts.
The committee says the same experts helped predict the seriousness of the East Africa food crisis in 2011, which led to the first famine of the 21st Century in Somalia.
It predicts that responsive emergency work would cost £113m ($194m), but to date they have only received £56m.
"We are very concerned... that despite some excellent news coverage of the situation, public awareness of the crisis in the UK remains very low, making a successful appeal extremely difficult," said DEC head Saleh Saeed.
Journalists call dramatic news stories "sexy". And predicting a famine - however certain the aid agencies are about it - will always be less sexy than the real thing.
The financing of humanitarian work depends to a large extent on media coverage - from the coins put in charity boxes to the much larger sums given by governments.
In this case the agency experts have even put dates on the coming hunger in South Sudan - August to November.
It will be interesting to see how much impact the prediction makes.
It didn't work in late 2010 when the United Nations and others sounded the alarm about an impending famine in Somalia and elsewhere in the Horn of Africa.
The warning bells were more or less ignored and in 2011 the worst hunger crisis this century has seen so far duly took place.
That was sexy. We covered that.
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